The First Market Research AI for B2B Product Marketing

From Static ICP to
Dynamic ICP Segmentation

Aisepedia turns broad ICPs into segment-level narratives—so you can support your GTM with precise targeting, real personalization, and higher conversion.
Find your ICP segment
The problem

Traditional Ideal Customer Profiles (ICPs) can’t scale for today’s AI-powered GTM.

Too Broad

They lump together thousands of very different companies into one bucket.

Too Static

They freeze your market in time, even as buyer needs and GTM motions shift constantly.

Too Shallow

They capture surface attributes such as missing motivations, triggers, and true buying context.
introducing

Segment 360°

A Segment-wise ICP Narrative for Product Marketing to support today’s AI-powered GTM.

Precise

Break broad ICPs into narrow, high-fit segments that actually share needs and priorities.

Dynamic

Continuously adapt as markets shift, so your targeting evolves with buyer reality.

Deep

Capture motivations, triggers, and buying context with real depth across every segment.

How you Segment

step 1
Research across thousands of industry segments using Aisepedia’s Encyclopedia
1500+
Industry Segments
40M+
Work Tasks
2B+
Task Details
step 2
Match your product to real needs using Product-Need-FitTM AI algorithm
step 3
Map stakeholder needs to build hyper-detailed ICP Segment 360°

What's inside Segment 360°

Profile
Attributes
Stakeholders
Custom Signals
Matching Needs
Need Importance
Profiles
Tells you who your customers are — the composite identity of the ideal customer segment.
Example
Company Size
2000-5000
Growth Stage
Mature
Workmode
Full remote workforce
Industry
Information Technology
Attributes
Tells you what the customers should have — the structural traits and conditions that qualify them.
Example
Data Velocity
Real-Time, Near Real-Time
Security Maturity
Established, Advanced
Data Volume
Large
Compliance Requirements
High
Stakeholders
Tells you who feels the pain — the roles that own the problem and influence buying.
Example
End User
Incident Response Managers
Decision Maker
Chief Information Security Officer
Custom Signals
Tells you how well we solve it — the overlap between their critical needs and our product strengths.
Example
External Risks
Critical escalated security event notification
Alerts requiring specialized investigation
Detection of Artifacts during forensic review
Matching Needs
List of segment-specific challenges and pain points that your product is best positioned to solve
Example
Ensure remote file access is secure with high encryption
Need high accuracy to effectively manage cybersecurity risks
Need Importance
Range of scoring parameters to evaluate how much importance the user/decision maker attaches to the task and goal from which the need surfaces
Example
Need Criticality
Need Frequency
Need Breadth
Need Depth

How you can support GTM pipeline

Market Definition
Account Selection
Messaging & Campaigns
Discovery & Qualification
Pipeline Progression
segment 360° features
Profiles
Attributes
Custom Signals
Stakeholders
Matching Needs
Need Importance
Stage action
Define industry sub-sectors and segment companies into clear group.
How this feature helps
Profiles set structural boundaries, Attributes add nuance, and Matched Needs reveal shared pain points.
Integrations
Coming soon
segment 360° features
Profiles
Attributes
Custom Signals
Stakeholders
Matching Needs
Need Importance
Stage action
Build high-fit account lists and prioritize based on urgency.
How this feature helps
Profiles + Attributes filter ideal accounts, Custom Need Signals highlight triggers, and Need Importance ranks readiness.
Integrations
Coming soon
segment 360° features
Profiles
Attributes
Custom Signals
Stakeholders
Matching Needs
Need Importance
Stage action
Design targeted messaging and campaigns mapped to personas and challenges.
How this feature helps
Stakeholders define buyer roles, Matched Needs align value to problems, and Signals shape campaign timing.
Integrations
Coming soon
segment 360° features
Profiles
Attributes
Custom Signals
Stakeholders
Matching Needs
Need Importance
Stage action
Validate prospect fit, uncover pain, and qualify urgency and authority during conversations.
How this feature helps
Attributes confirm the model, Need Signals surface triggers, Need Importance guides depth, and Stakeholders validate authority.
Integrations
Coming soon
segment 360° features
Profiles
Attributes
Custom Signals
Stakeholders
Matching Needs
Need Importance
Stage action
Advance qualified deals with stakeholder mapping and enablement.
How this feature helps
Profiles define scope, Attributes add depth, Stakeholders guide wins, and Matched Needs power tailored collateral.
Integrations
Coming soon

Keep your ICPs Dynamic
With Segment Trends

Track live signals with Segment Trends across your market to see which segments are heating up, or cooling down.
Track My Segments
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